Ep. 21: Marketing TWO Brands Without Losing Your Mind with Julianne Mahoney
Oh hello there, my rad entrepreneur friend,
and welcome to the Feel Good Social Podcast!
How should we market products and services differently on Instagram? Today, we're chatting with social mapper Julianne Mahoney about just that!
Julianne owns not one but TWO businesses (and she somehow finds the time to run Instagram accounts for both!) She's a dietitian who focuses on intuitive eating for adventurous women AND she hand sews artist-designed sustainable climbing gear on the side, and so today, I wanted to invite her on the show to chat about what it's like to market these two very different businesses on Instagram and share her best tips for managing it all without losing her mind.
Here's a breakdown of the episode:
[16:03] What's the difference between marketing products and services?
[19:05] Tips for marketing two different yet similar businesses on IG...
[25:21] How to bring your values into your business and actually make a difference for your community and the world...
[30:40] Charging what you're WORTH and not listening to the haters...
[38:17] How Julianne used Instagram to begin collaborating with 30+ artists...
[43:22] Tips for setting boundaries for Instagram (so you don't get sucked in!)
[47:06] Planning content for TWO accounts (and how to cross-post!)
[53:13] THIS one thing has helped Julianne see the most success on Instagram...
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