EP 99: SELLING 101: Speaking to Customers' Motivations and Objections
Oh hello there, my rad entrepreneur friend,
and welcome to the Feel Good Social Podcast!
Serious question - how do you feel about selling? Do you hate it? Do you wish you could just market your services without ever having to get into any 1:1 sales conversations with potential clients? Do you feel like selling makes you feel manipulative and sleazy? Let’s change that. Because you have to be able to confidently sell your products and services, right? In this episode, I’m sharing a strategy to help you feel much more comfortable and confident when it comes to selling. (Warning: side effects may include, actually enjoying the sales process).
I cover:
+ How sales can feel really good (and helpful!) to your potential customers - not manipulative
+ The 3 most common objections that potential customers have - no matter what it is you’re selling
+ How to get specific about objections
+ How to help your potential customers overcome those objections
+ The golden rule when it comes to closing 1:1 sales conversations
+ How understanding your customers objections and motivations will help improve your messaging and boost sales
+ How customer motivations and objections can help you create your social media content
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