EP 87: Storytelling Your Brand with Ché Elizaga Castro
Oh hello there, my rad entrepreneur friend,
and welcome to the Feel Good Social Podcast!
Do you ever wonder why you love a certain movie or a specific podcast? Maybe you’re thinking, “I don’t know. It’s just good!” (And hey, I’m with ya.) But there is a reason why you feel so connected and compelled to that specific content and it’s because of the story. . . People fall in love with stories and then inherently with the people who are sharing them because ultimately, you see yourself. You can see yourself coming face to face with a situation, overcoming, and being triumphant in the end. Ché Elizaga Castro is a storyteller extraordinaire and in this conversation, she connects the dots between storytelling and marketing your business and so much more.
We cover:
+ The psychology behind marketing and selling
+ What makes up a great story
+ Figuring out what your brand story is
+ Some “soft” rules or things to be aware of when it comes to storytelling
+ The impact of a story
+ Why people care about your story
Connect with Ché at comealive.co or on Instagram @comealive.co!
If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!
Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!
Struggling to hone in on your brand’s vibe on Instagram?