EP 101: Finding Balance in Your Marketing Strategy with Lindsay Graves
Oh hello there, my rad entrepreneur friend,
and welcome to the Feel Good Social Podcast!
There’s no cut and dry way to market your business on social media. But our brains want yes and no answers for how we should do things. So a lot of times our content ends up coming out a little flat - either sharing tip after tip after tip or just saying “buy from me, buy from me, buy from me” - because that’s what we think we’re supposed to do. But what’s actually attractive to your ideal customers is your perspectives, your mission, your values, and your stories. That’s what makes your brand unique and that’s what people end up loving about you. And it’s a realization that former 1:1 coaching client of mine (and now - founding member of the Feel Good Social Club), Lindsay Graves, has figured out. Check out this episode where she shares how she’s learned how to create content for her business in a way that works for her.
We talk more about
+ Lindsay’s story and what she does (It’s pretty stinkin' cool, especially if you’re a plant person and you live in a high altitude climate)
+ How you’ve kind of got to go through this “trying things out” period to find a strategy that works for you
+ How to avoid getting distracted by shiny marketing strategies and treat your content creation like a science experiment
+ And how your social media strategy is only one part of the marketing puzzle (Or one slice of the pizza, which is actually the metaphor we used in this episode)
Connect with Lindsay at fourthstreetfarm.com or on Instagram @fourthstreetfarm!
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Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!
